According to The Information, Instagram and TikTok are working on dedicated TV apps to bring their popular short-form videos to smart TVs. As more users enjoy content on larger screens, these platforms are following YouTube’s lead to offer an immersive experience beyond smartphones. This could make Reels and TikTok videos a living room favorite.
The apps are expected to feature intuitive interfaces optimized for TV remotes, supporting browsing, liking, and sharing. High-resolution displays will enhance video quality, perfect for group viewing. This taps into the trend of consuming social media on TVs, blending user-generated content with traditional entertainment.
ALSO READ: Instagram Engagement Strategies to Boost Interaction
For creators, TV apps could inspire content tailored for larger screens, opening new monetization opportunities. Want to boost your social media presence? Check out our guide on how to create and manage your Instagram account.
Challenges include adapting mobile-first designs for TVs and retaining users. Integration with devices like the Amazon Echo Plus could enable voice-controlled searches, enhancing functionality. For more on smart home integration, explore top AI tools on WhatsApp.
No release dates are confirmed, but these apps could make social media a communal experience. What do you think about watching TikTok on your TV? Share below!