As we step into 2024, Realme, one of the leading tech brands in the market, has made a significant move by unveiling its new slogan "Make it Real". This change is not just about a new tagline; it marks a fresh start for the brand, with a renewed focus on understanding and catering to the needs of young users.
What led to this shift?
Realme's success over the past five years can be attributed to its user-centric approach. The brand has consistently placed the youth at its core, driving its competitiveness in three key areas: product, technology, and brand strengths. This ideology will guide Realme towards achieving long-term, high-quality growth.
A new era for Realme
The "Make it Real" slogan retains the spirit of "Dare to Leap" while placing greater emphasis on young users, aiming to bring real, clear, and tangible benefits to their lives. As Sky Li, Founder and CEO of Realme, put it in an open letter, this year will redefine Realme's brand standards.
What does "Make it Real" mean for Realme?
- A focus on bringing the latest technological advances directly to young users
- A commitment to understanding and meeting their needs and aspirations
- A shift from a trendy-based approach to a more inclusive and expansive one
Realme's new slogan is not just about marketing; it reflects the brand's dedication to creating a fluid and multi-dimensional brand experience. The company plans to partner with over 30 leading tech companies and invest heavily in R&D in 2024, bringing the latest technology to its users.
