The luxury car market in India is about to get a significant upgrade. Starting July 1, 2025, Bentley, the iconic British automaker, will officially operate under Škoda Auto Volkswagen India Private Limited (SAVWIPL), marking a pivotal moment for both the brand and India’s growing ultra-luxury automotive scene. This strategic partnership positions Bentley as the sixth marque in SAVWIPL’s prestigious portfolio, alongside Škoda, Volkswagen, Audi, Lamborghini, and Porsche.
A New Chapter for Bentley in India
Bentley has been a symbol of automotive excellence in India for over two decades, captivating the country’s elite with its blend of performance, craftsmanship, and timeless elegance. Previously managed by Exclusive Motors, Bentley’s operations are now transitioning to SAVWIPL, a powerhouse in India’s automotive industry with a robust infrastructure and a reputation for excellence. This move is set to elevate Bentley’s presence, offering a more seamless and world-class ownership experience for its ultra-high-net-worth (UHNI) customers.
To spearhead this exciting venture, SAVWIPL has established Bentley India, a dedicated entity responsible for the brand’s marketing, sales, and after-sales operations. Leading the charge is Abbey Thomas, appointed as Brand Director of Bentley India. With his deep understanding of the Indian market, Thomas is poised to steer Bentley toward new heights, ensuring the brand resonates with India’s discerning luxury buyers.
Showrooms To Redefine Luxury Retail
Bentley India is hitting the ground running with plans for three new dealerships in key metropolitan cities. The first showrooms will open in Bengaluru and Mumbai, with New Delhi to follow shortly after. These state-of-the-art facilities will showcase Bentley’s iconic models, such as the Bentayga SUV, Flying Spur, and Continental GT, offering customers a bespoke experience that mirrors the brand’s global standards of luxury. From personalized customization options to concierge-level service, these showrooms are designed to cater to India’s growing UHNI segment, which craves uncompromising quality and exclusivity.
This expansion aligns with India’s booming demand for ultra-luxury vehicles. As Piyush Arora, Managing Director and CEO of SAVWIPL, noted, “Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio — from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly.”
Why This Partnership Matters
The integration of Bentley into SAVWIPL’s operations is more than just a business move—it’s a strategic alignment that leverages SAVWIPL’s extensive infrastructure and expertise. Headquartered in Pune, SAVWIPL operates two cutting-edge manufacturing facilities in Chakan, Pune, and Shendra, Chhatrapati Sambhajinagar, supporting a diverse portfolio of internal combustion engine (ICE) and battery electric vehicle (BEV) models. This robust foundation ensures that Bentley customers in India will benefit from streamlined processes, enhanced service standards, and greater accessibility.
Jan Bures, Executive Director of Sales, Marketing, and Digital at SAVWIPL, emphasized the significance of this partnership: “It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”
For tech-savvy readers interested in the broader automotive landscape, this move also reflects the growing synergy between luxury and technology. As brands like Bentley innovate with electrified models like the Bentayga Hybrid, SAVWIPL’s expertise in managing diverse vehicle portfolios positions it to support Bentley’s Beyond100 manifesto, which aims to make Bentley the most sustainable luxury automotive brand by 2030.
What’s Next for Bentley India?
With Abbey Thomas at the helm and SAVWIPL’s backing, Bentley India is poised to redefine luxury motoring in the country. The brand’s focus on bespoke craftsmanship, cutting-edge performance, and sustainability aligns perfectly with India’s evolving market dynamics. Whether you’re an enthusiast of high-performance SUVs like the Bentayga or the elegant Flying Spur, Bentley’s enhanced presence promises an elevated experience for India’s luxury car buyers.
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