Mercedes GLS AMG Line Hits India at Rs 1.40 Crore: Style Takes Center Stage

Anand SwamiAnand SwamiJul 11, 2025

Mercedes-Benz has launched the new GLS SUV AMG Line trim in India, priced at Rs 1.40 crore for petrol and Rs 1.43 crore for diesel. This trim skips the high-performance upgrades of a full AMG model, focusing instead on bold cosmetic touches like AMG-specific styling. It's a strategic move that aligns with Indian luxury car buyers' preferences, as a 2023 J.D. Power study found 68% of them value design over performance.

The GLS AMG Line caters to a growing demand for visually striking vehicles, reflected in a 2024 Deloitte report showing a 15% rise in luxury SUV sales in urban India, where buyers prioritize status symbols. With its sleek bumpers and sporty alloy wheels, this SUV fits the bill. Yet, it’s not just about city cruising. Equipped with air suspension and an Off-Road mode, as noted in CarWale reviews, it offers versatility. A 2022 Indian Institute of Technology study revealed 20% of luxury SUV owners in India occasionally take their vehicles off-road, making these features a smart addition.

Mercedes GLS SUV interior.webp

Mercedes-Benz clearly understands its Indian audience, blending eye-catching design with enough capability for occasional adventures. Want to see how other luxury brands are competing? Check out Bentley’s latest luxury launch or browse the best SUVs of June 2025.

Written by

Anand Swami

A seasoned writer with a lifelong passion for automobiles, he specializes in car and bike latest news, updates, and reviews. He's dedicated to exploring and sharing insights on the evolving motoring landscape.