Hyundai is making waves in China, the world’s largest electric vehicle (EV) market, with the debut of its all-new Elexio SUV. Developed through Beijing Hyundai, a joint venture with BAIC Motor, this battery-electric SUV is tailored specifically for Chinese consumers, ditching the global Ioniq branding for a fresh identity. With a sleek design, cutting-edge technology, and an impressive CLTC-certified range of 700 km (435 miles), the Elexio is poised to compete with local giants like BYD and NIO. Let’s dive into what makes this EV a standout in Hyundai’s electrification strategy.
A Bold Design Tailored for China
The Elexio, revealed globally in May 2025 at a Shanghai event, showcases a distinct design that sets it apart from Hyundai’s Ioniq lineup. While it borrows subtle cues from models like the Ioniq 5, the Elexio sports a unique aesthetic with a full-width LED light bar, crystal-inspired daytime running lights symbolizing the lucky number eight, and a robust two-tone front bumper. Its side profile features sculpted wheel arches, hidden door handles, and 20-inch multi-spoke wheels, giving it a muscular yet aerodynamic stance. The rear mirrors the front with a sleek, full-width taillight and minimalist design, complete with a hidden wiper and an integrated Hyundai logo on the rear window.
This China-focused design reflects Hyundai’s “In China, for China, to the World” strategy, emphasizing local tastes while maintaining global safety standards. The Elexio meets both Chinese and strict ANCAP/Euro NCAP crash-test requirements, hinting at potential for future exports, though it’s currently exclusive to China.
A Futuristic Interior with a Massive 27-Inch Display
Step inside the Elexio, and you’re greeted by a futuristic, minimalist cabin that screams innovation. The centerpiece is a jaw-dropping 27-inch ultra-slim 4K dual-screen display stretching across the dashboard, seamlessly integrating infotainment and passenger controls. Powered by a Qualcomm Snapdragon 8295P chip and Huawei’s HarmonyOS/PathOS, this system promises a next-level digital experience with AI-driven voice commands and smart assistant features. Physical buttons are nearly extinct, aligning with the button-free trend in China’s EV market.
The cabin also prioritizes practicality with 29 storage compartments, two wireless charging pads, and a bi-tone color scheme for a premium feel. A compact digital driver display replaces traditional gauges, enhancing the sleek, modern vibe. Hyundai’s focus on regional preferences is evident in the Elexio’s Level 2+ autonomous driving capabilities, with plans to introduce memory parking and urban driving assistance in 2026, leveraging Huawei’s advanced ADAS technology.
Power and Performance
Under the hood, the Elexio is powered by Hyundai’s proven Electric Global Modular Platform (E-GMP), the same architecture used in the Ioniq 5, Ioniq 6, and Kia EV6. It features a 101.7 kWh lithium-iron-phosphate (LFP) battery from BYD’s FinDreams subsidiary, offering a CLTC range of 700 km (435 miles), though real-world estimates suggest 500–550 km (310–342 miles) under stricter WLTP standards. The 800V architecture enables fast charging from 30% to 80% in just 27 minutes, making it a practical choice for long drives.
The Elexio comes in two powertrain variants: a front-wheel-drive (FWD) model with a 160 kW (215 hp) motor and an all-wheel-drive (AWD) version with an additional 73 kW (98 hp) rear motor, delivering a combined 233 kW (312 hp). Both variants have a top speed of 185 km/h (115 mph), offering confident performance for highway cruising and urban agility.
Pricing and Market Strategy
While Hyundai hasn’t officially announced pricing, estimates suggest the Elexio will start at around 140,000 yuan ($19,500), positioning it competitively against rivals like the BYD Song L and Zeekr 001. The SUV is set to launch in China in Q3 2025, with no confirmed plans for global markets yet, though its crash-test certifications and testing in Australia spark speculation about future expansion.
Hyundai’s push with the Elexio comes at a critical time, as the brand aims to reverse declining sales in China, where it sold only 151,000 vehicles in 2024 compared to 1.16 million in 2016. The $1.1 billion investment in Beijing Hyundai underscores its commitment to reclaiming market share with a robust lineup of EVs, hybrids, and extended-range vehicles.
Tech-Savvy Features for the Modern Driver
The Elexio is packed with features designed to appeal to tech-savvy Chinese buyers. Its infotainment system supports seamless connectivity, and the integration of Huawei’s technology ensures locally optimized driving assistance. The SUV also boasts a 100% charging compatibility rate across over 500 AC and DC stations in China, a testament to its reliability for EV owners.
For those interested in smart vehicle tech, the Elexio’s AI-powered interface and massive screen make it a compelling choice. Curious about how it stacks up against other EVs? Check out our guide to the best cell phone provider and plans for staying connected on the go, or explore top adventure and RPG games for Android phones to enjoy on that 27-inch display during charging stops.
The Elexio marks a pivotal step in Hyundai’s electrification transformation in China, a market dominated by fierce competition. By blending global engineering with local tech partnerships, like BYD’s battery and Huawei’s software, Hyundai is crafting a vehicle that resonates with Chinese consumers while maintaining its signature quality. Whether it can challenge established players remains to be seen, but the Elexio’s blend of range, tech, and style makes it a strong contender.
