Mahindra & Mahindra continues to make waves in India’s SUV market, selling 47,306 units in June 2025, an impressive 18% jump from 40,022 units in June 2024. Despite a 10% drop from May, the brand held a strong 14.9% market share, trailing only Maruti Suzuki. Let’s break down the performance of Mahindra’s key models and see what’s driving this growth.
Top Performers: Scorpio, Thar, and Bolero
The Scorpio series led the pack, with its rugged charm and proven safety credentials moving 12,740 units. The Thar, a favorite among adventure enthusiasts, saw a remarkable 77% year-on-year surge, while the reliable Bolero held its ground as a rural favorite. Check the table below for a detailed look at their performance.
Electric Vehicles and New Launches
Mahindra’s electric lineup is gaining traction. The XEV 9e, with its 79 kWh battery, and the BE 6 maintained steady sales. However, the XUV400 EV struggled, with a significant drop. The recently launched XUV 3XO REVX series faced a sales dip but remains competitive in the subcompact segment, while the premium XUV700 continues to challenge rivals like the Tata Harrier.
Sales Breakdown
Here’s how Mahindra’s lineup performed in June 2025 compared to June 2024:
Looking Ahead
Mahindra’s strong showing reflects the growing demand for SUVs in India, with diesel models like the Scorpio and Thar accounting for over 75% of sales. The upcoming Freedom_NU event on August 15, 2025, in Mumbai will unveil new concepts, including potential EV models like the XEV 7e. With plans to ramp up production, Mahindra is set to keep its momentum going.
