You're likely aware that blogging stands out as one of the most effective methods to enhance your SEO and boost your website's traffic. I imagine you've also dedicated countless hours to confronting a blinking cursor, seeking inspiration.
Here's a compilation of tools that can assist in crafting improved articles, optimizing them, and enhancing the likelihood of gaining prominence in SEO search outcomes.
1. Answer the Public
In order to create a really good blog post, you should have a really good idea first. It's beneficial to think of lots of ideas because then you won't have to search for new topics every time you want to write. The spot I like the most to begin a session where I think of ideas is called AnswerThePublic.
I can see what people search for by using Google. This helps me understand what people want. I check for similar things people search. Here are some ideas I found:
1. Project management app android
2. Project management app asana
3. Project management tools and software
These ideas are all about Squarespace and SEO. So, I chose to make a big guide, around seven thousand words long, about Squarespace SEO. It talks about all these things and more.
2. Asana Project Management
After you gather a bunch of really great ideas for your content, you'll want a spot to write them down and arrange them by subject. (Don't just rely on any scrap of paper you find – that won't work well.) The app I like the most for keeping my ideas in order is called Asana.
Asana lets you make projects, which you can set up like a list, a board, or a calendar. I use two projects: one for my blog post ideas and another for my marketing schedule. Let me show you what my ideas project looks like.
3. Ubersuggest
If you want your content to appear high up in Google's results, it's really important to find the right words that people search for. These words are called keywords. You should choose one main keyword and use it in different parts of your content, like the title, headings, paragraphs, web address, picture names, and descriptions.
Some tools for finding keywords can be expensive and are made for experts, which might not be easy for regular business owners. But there's a tool called Ubersuggest that can help. It's easy to use and gives you important information. And the best part is, it doesn't cost a lot – you can use it three times a day for free.
To start, type in a word related to what you're writing about. Ubersuggest will give you a lot of information, but there are two main things you should look at: how many people search for that word (search volume) and how hard it is to rank for that word (SEO difficulty).
Keywords that work well are those that aren't hard to get a good position for (low difficulty) and are looked up by many people (high search volume). Keep scrolling to reach the part with Keyword Ideas, where you can find similar keywords. If the keyword you're thinking about is really tough to rank for, you could possibly discover a different option from the words on this list.
In the example given earlier, you can observe that the third keyword I used was "Project Management software best" It gets searched around 40,500 times every month and is not too easy or too hard to show up high in the search results. Now, the fifth keyword I used, "Project management software in construction," also gets the 2900 of searches. However, it's easier to compete for this keyword, which makes it a better option.
4. Headline Studio by CoShchedule
Crafting a catchy headline is crucial. Even if you're well-placed on Google, a dull headline can cause folks to skip your content. Personally, I rely on CoSchedule's Headline Studio for aid. It transforms headline writing into something quite systematic. They've pored over numerous headlines to uncover the magic formulas that prompt clicks.
To begin, devise a title for your blog post, then input it into Headline Studio. In return, you'll obtain a score and an in-depth review to guide enhancements. Below is a peek at how a possible headline for this blog post gets analyzed.
5. Optimise Your Post with Yoast or Semrush
If you have your own WordPress blog that you manage, there's a good chance you're familiar with Yoast. Yoast is a useful tool, but it mainly emphasizes using keywords often. This used to be important when people used to overuse keywords, but things have changed from 2010. Nowadays, it's better to have words related to your main topic in your post.
Personally, I make use of Semrush, a bunch of tools that help with different things. However, what I find most helpful is the SEO Writing Assistant. It's a tool that works together with Google Docs and guides you to write blog posts that are just right for SEO.
6. Grammarly
Take a look at your post once more to find mistakes in spelling and more. Spellcheck isn't always perfect, and autocorrect can lead to funny situations. To help with this, I use Grammarly. It's better than just spellcheck and autocorrect because it doesn't only find mistakes, but it also gives you smart ideas on how to make your spelling, grammar, tone, and how easy it is to read better.
7. Unsplash for Images
Pictures can be really helpful to make your writing more interesting and keep the attention of readers who might feel overwhelmed by lots of information. If you don't have pictures of your own, you can use free pictures from places online that are known to be good and safe.
I personally like Unsplash. It's not like the usual places where you get pictures. On Unsplash, people who take photos from all around the world share their work. This means you can find nice and creative pictures that don't look fake or too perfect like the ones you might have seen on other picture websites.
You can even make a free account there. That way, you can collect pictures for what you're working on now and also for things you'll do later. I like to organize pictures by a topic, but you can also sort them by the subject of your blog post or different categories if you want.
