Sparks Fly: Instagrams Picks Feature Eyes Deeper Connections Like a Social Matchmaker

Friendships spark over shared obsessions, yet Instagram often feels surface-level. Enter Picks, a brewing tool to unearth common ground and ignite talks.

Spotted by sleuth Alessandro Paluzzi and verified by Meta to TechCrunch, it slots near Notes and Maps. Search passions, add them, and let the app connect dots.

Envision scrolling DMs, but a banner highlights overlaps: that indie flick we both adore, or a band on repeat. Picks prompts deeper dives, turning likes into dialogues.

Also Read: Instagram Private Accounts Explained: How To Stay Safe and Control Visibility

It draws from dating app playbooks, where Hinge thrives on prompts. Instagram adapts for platonic ties, fostering community without the swipe fatigue.

Head Adam Mosseri flagged this direction early 2025: connections via discoveries. Picks embodies that, potentially reshaping how we engage.